No one should be surprised by the recent ‘Meta’ hype. If you have followed Facebook for a while this has always been a stated goal for the company since at least 2016. I covered elements of this - and the opportunities the Metaverse may have for marketers - in my 2017 book on native advertising.
Marketing in the Metaverse
Marketing in the Metaverse
Marketing in the Metaverse
No one should be surprised by the recent ‘Meta’ hype. If you have followed Facebook for a while this has always been a stated goal for the company since at least 2016. I covered elements of this - and the opportunities the Metaverse may have for marketers - in my 2017 book on native advertising.