THE SOUP IS GETTING COLD

A monthly newsletter featuring exclusive interviews with business leaders, interesting people and experts in media, marketing and the creative industries from, me, Dale Lovell.

But I know what you are really thinking. What is that name about? WTF does a newsletter dedicated to marketing, media and digital business have to do with soup? That’s just a bit weird, Dale.

Well, let me explain.

The Soup is Getting Cold.

This is a relatively obscure phrase that I came across while reading Walter Isaacson’s biography of Leonardo Da Vinci in September 2020. Those words are widely regarded as the last known sentences that Leonardo wrote. Mid-way through a sheet of geometry, in fact, his pen trails off with ‘perche la minesstra si fredda’ - ‘because the soup is getting cold’. You can read more about it here if you like

At the time of reading, I was thinking about creating a newsletter and the phrase jumped out.

Da Vinci is often described as the ultimate ‘Renaissance Man’, equal parts science and engineering, as artist and sculptor. He was infinitely curious. He lived at a time when technological change was causing long-held beliefs and ways of life to be continually disrupted. New ways of thinking, beliefs, work and life began to take hold on society.

“The palpable excitement of the period is laced with danger. All the rulebooks are being rewritten. If everything is possible, nothing is certain ….” - Charles Nichol Leonardo Da Vinci: The Flights of the Mind

This sounds not too dissimilar from our own time, perhaps.

In less than a generation the technology we use on a daily basis has transformed our lives. Our daily lives are now almost unrecognisable from what they were a generation ago.

And these changes ring ever more true for those working in the creative and marketing industries: those employed in production, advertising, marketing and media – working at the sharp edge of change, launching and grappling with innovative technology and continued, relentless disruption.

To work in these industries in the 21st century is to be disruptor and disrupted; to be constantly challenged while constantly challenging. We are continually told that today’s business world is all about working hard, fast, and smart. To act on inspiration and execute. We know we cannot slow down; because as we scurry and strive in our chosen field ‘the soup is getting cold’. And if your soup gets cold, you are obsolete. Leftovers.

I could go on about how ‘the soup is getting cold’ as a wider metaphor for life, or why it’s the perfect phrase to describe the modern marketing and media world in which we operate, but I think you get the gist.

In terms of the type of content you can expect to see in the newsletter – interviews will make up the bulk of the content. We work in a fascinating industry, but we seldom hear from all corners – and rarely see how we are all entwined.

The interviews I’ll be conducting will explore a broad range of ideas and topics that are shaping marketing, media and the wider digital world. How we create, how we publish, how we advertise, how we lead, and yes, unashamedly, how we make money in these industries, will all be covered.  

If you like what you read, let me know. If you don’t like what you read, let me know. But if you really, really like what you read, do share with others. And if you really, really, really don’t like what you read, unsubscribe. I don’t mind. Afterall, we are all busy ….. and everyone’s soup is getting cold.

Thanks for reading,

Dale

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A monthly interview newsletter featuring experts in media, marketing and the creative industries.

People

Former journalist and editor turned adtech man.